Expert reviews for better experiences.

We deliver experience reviews for companies that believe in the power of thoughtful design.
See the QUICK reviews we did on
Walmart Logo
Microsoft Logo

Go beyond the checklist.

There’s a notion out there that design reviews should only be objective and unopinionated.

We get it. But we also believe that heuristics and checklists can only take you so far.

There’s real value in seeking opinions from experts with an eye for tasteful design.

These experts can not only pick up on usability concerns, but also issues relating to typography, messaging and even brand.

New Wonder specializes in these types of reviews.

So if you have website or app that could use a second opinion, we'd love to hear from you.

See the types of things we find…
Walmart’s button placement hides important info.
In our quick review of Walmart’s redesign, we took issue with how the placement of their Add to Cart button made it harder to see what the product was.
Screenshot of the product listing from Walmart's mobile app depicting the Add button covering a crucial part of the product photo.
ISSUE
The placement of the Add button makes it harder for users to compare and purchase products.
Recommendation
Move the button next to the price so users can see the full photo and make the photo larger.
Revised mockup of Walmart's product listing screen showing a repositioned Add button and larger product photo.
The Bottom Line
Larger, unobscured product photos would improve user experience and sales conversion.
See the other issues we found in Walmart’s Design Review
Video thumbnail of Design Review for Walmart.
Microsoft makes it hard to know when popular products come back in stock.
Imagine making it hard for your loyal fans to buy your flagship $2600 computer?

That’s what happened with Microsoft’s top-of-the-line Surface Pro went out of stock. Not only did Microsoft not tell users when they expect more, they didn’t provide a way to get notified.
ISSUE
Users can’t make an informed decision and will buy a lower margin (but available) product or go to a competing product.
Screenshot of Microsoft's Product order page showing the lack of options when an item is out of stock.
Revised mockup of Microsoft's product order page showing an option for the user to provide their email for out of stock items.
Recommendation
Let your users give you their email so they can be notified when the product they want comes back in stock.
The Bottom Line
Users will be more likely to buy if they can stay informed.
See the other issues we found in Microsoft’s Design Review
Video thumbnail for design review of Microsoft's e-commerce experiences.
There are some of the things we found in the our unsolicited, mini design reviews.
What will we find for you?
Photos of UX designer, Salman Sajid
About Me

I see it everywhere — good ideas marred by bad design.

And no one’s immune.

You’ll find questionable UX decisions in products from startups to Fortune 100 companies.

But the good news is that where there’s a problem, there’s also an opportunity.

In fact, a PwC study found that when UX is done right, the ROI can be as high as 301%.

And that's where we come in.

My agency works with companies that believe in the strategic advantage of good design.

I’ve been in this business for over 20 years.

In that time, I’ve developed a discerning eye for spotting design issues and a creative mind for how to fix them.

I’ve worked on everything from websites and apps to logos and physical products.

So if you have a project that could use second design eye, we’d be happy to take a look.

Warmly,

Salman Sajid