We live in interesting times, don’t we?
A time where a compelling story and well-executed design can transform a new idea into a force that shifts minds and moves markets.
That’s why we believe instead of restraining your ambitions, you should be fueling them.
Want to leapfrog the competition with your next product release? Doable.
Want to see your new idea go from obscure to mainstream?
Happens all the time.
Want to disrupt an established market?
Don’t stop at disruption — re-invent it.
To achieve these goals, you’ll need to start with a unique idea and uncommon creativity.
And that’s where we come in.
We help organizations develop their unique idea, unify internal teams around it and then bring it to life through the power of an engaging story and elegant design — be it pitch decks, explainer videos, websites or user interfaces.
So if you have product or idea and are looking to make an impact in these exciting times, let’s talk about it.
Big dreams welcome.
I founded New Wonder as an agency to explore the cross-currents of human psychology and creativity.
In truth, it’s an embodiment of my personal journey. I had initially planned to use my psych degree to explore the wonders of our minds, but then the Internet happened.
So in 1996, with only my personal homepage as a portfolio, I was hired by an Internet consulting firm. From there, I was fortunate enough to work with brands like AOL, Microsoft and the New York Times. I even had a chance to launch a few startups and a Kickstarter project.
As I advanced through my career, I noticed a common theme emerge.
The most successful projects were the ones where the user experience, design, marketing and messaging were united behind a singular idea. And this unity only occurs once an organization had developed their collective identity.
That’s when I realized that the principles of psychology of corporate-to-human interaction are really no different than human-to-human.
And why shouldn't it be?
It’s not like your users lose their ability to detect insincerity, manipulation, and pretense when they’re interacting with your company or product.
On the flip side, imagine the success in store for you once what you believe aligns with what you say which then, in turn, manifests in what you do.
Imagine the customer loyalty you could earn. Imagine what you could accomplish.
So I’m building this agency to explore this grand idea.
If this sounds intriguing to you, either as a client or a team member, say hello.
Let's explore together.
Warmly,
Salman Sajid
Founder